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Business Philosophy
Focus on customer service intentions; create features, build brands.
Code of Conduct
Sprint, diligent, rigorous, caring

Enterprise Mission

Create a Chinese quality, and create a happy life.

Corporate Vision
Become outstanding, modern and sustainable management of large companies, to provide protection noble career stage and a decent life for every employee.
Enterprise Strategy
Relying on the Group's consolidated management and investment and financing platform for the hotel industry as the leading industry, with real estate as a pillar industry, the development of new building materials industry and other related industries, and strengthen the industrial portfolio advantage, building industry linkage development system.
Management Philosophy
System-based, people-oriented; rapid response, the results shall prevail.
The world is a New Century Tourism