Create a Chinese quality, and create a happy life.

Corporate Vision

Become outstanding, modern and sustainable management of large companies, to provide protection noble career stage and a decent life for every employee.

Enterprise Strategy

Relying on the Group's consolidated management and investment and financing platform for the hotel industry as the leading industry, with real estate as a pillar industry, the development of new building materials industry and other related industries, and strengthen the industrial portfolio advantage, building industry linkage development system.

Management Philosophy

System-based, people-oriented; rapid response, the results shall prevail.

Slogan

The world is a New Century Tourism